HOTEL HOSPITALITY IN SALVADOR

reception for international tourists and those with stigmatized identities

Abstract

This research sought to identify and understand the resumption of post-pandemic tourism through service to international tourists at the Bahiacafé Hotel, located in Salvador-BA, between January and April 2022. The methodological path was through field observation, systematic review bibliography and questionnaire application, with 24 questions. The research results demonstrated that the identities blamed for the spread of the coronavirus didn’t come from the largest regions of contamination of the disease, they were already marginalized by the international community before the pandemic and indicates that tourist reception must assume the main role in the development of the sector, whether to guarantee the well-being of the visitor and encourage their possible return; whether to reduce the damage caused by xenophobia through quality reception. Therefore, reflections on the current tourist service system and more humanized training of new professionals in the hotel sector are seen as necessary.